Title

Comparing Data Collection Alternatives: Amazon Mturk, College Students, And Secondary Data Analysis

Document Type

Article

Publication Date

1-1-2013

Publication Title

Ama Winter Educators' Conference Proceedings

Department

Business and Leadership

Abstract

An abstract of a study which compared the effectiveness of Amazon Mechanical Turk (mTurk), college students and secondary data sources in terms of demographic variables distribution, psychometric properties and testing relationships among variables is presented.

Volume

24

pp.

36-37

ISSN

1054-0806

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