Comparing Data Collection Alternatives: Amazon Mturk, College Students, And Secondary Data Analysis
Ama Winter Educators' Conference Proceedings
Business and Leadership
An abstract of a study which compared the effectiveness of Amazon Mechanical Turk (mTurk), college students and secondary data sources in terms of demographic variables distribution, psychometric properties and testing relationships among variables is presented.
Minton, Elizabeth, Eda Gurel-Atay, Lynn Kahle, and Karen Ring. 2013. "Comparing Data Collection Alternatives: Amazon Mturk, College Students, and Secondary Data Analysis." Ama Winter Educators' Conference Proceedings 24: 36-37.
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