Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

Veseth Mike, University of Puget Sound

Abstract

Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Mike Veseth tells the story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine -- and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together.