Title
Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Document Type
Article
Publication Date
4-19-2010
Publication Title
Journal of Global Marketing, 23(2)
Department
Business and Leadership
Abstract
The objective of this paper is to examine the relationship between management style and cultural values of decision makers in six Western Pacific Rim countries. Surveys were conducted with marketing managers in the six study countries using data collection techniques appropriate to the country, including mail and personal interview. Obtained sample sizes ranged from 67 to 216; samples were either judgment or convenience samples. Values were measured by Hofstede's (1980, 2001) original four dimensions. Results show that substantive differences in management style exist between managers from different countries and that cultural values have some explanatory power. Although statistically significant relationships between management style and cultural values were found, substantive significance was low. The research has implications for strategic alliance formation and for formation of cross-cultural management teams, as it is linking styles of decision making to cultural values of decision makers.
Volume
23
Issue
2
pp.
139-151
ISSN
0891-1762
WorldCat Link
Provider Link
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=49261295&site=ehost-live&scope=site
Citation
Albaum G., Yu J., Wiese N., et al. 2010. "Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries". Journal of Global Marketing. 23 (2): 139-151.