It's Not What We Say, Exactly . . . Or Is It?
American Journal Of Bioethics
The article discusses Bioethics and the hype created by the advertisement agencies in markets. The article also focuses on the biotechnological utilities and the tendency to buy a product solely by the desire created by the ads. The ethics to be followed regarding biotechnology is believed to be analogous to the regualar marketing features.
Holland, Suzanne. 2006. "It's not what we say, exactly . . . or is it?." American Journal Of Bioethics 6(6): 65-66.