This research focuses on the growing trend of meditation apps. Close analysis of three meditation apps (Headspace, Insight Timer, and Calm) reveals how meditation has been marketed as "secular" through a deliberate obfuscation of Buddhist origins. Additionally, the context and effects of neoliberal ideology and bio-morality are discussed.
Bachelor of Arts in Religion
Date of Award
Gurewitz, Kylie I., "Mindful of a Profit? A Critical Analysis of Meditation Apps in the Context of Neoliberalism and Western Constructions of Religion" (2020). Honors Program Theses. 34.