Work Type
Poster
Date
Spring 2018
Language
English
Abstract
This interdisciplinary study in South Korea, Japan, China, Taiwan, Hong Kong, Thailand, and India compares the origin of products—international and local—and the ways in which product labeling targets gender. I examine (1) the extents to which whitening products result from globalization and from local culture and (2) the ways in which whitening products and skincare at large reinforce traditional roles. This study concludes that whitening products (1) reflect neither globalization nor local culture and instead reflect complex and variable interactions between the two, and contemporary framing of national identity, and (2) enforce similar beauty standards on both men and women, but more heavily on women.
Repository
University of Puget Sound
Geographic Coverage
Seoul, South Korea, Kyoto, Japan, Beijing, China, Taipei, Taiwan, Hong Kong, Chiang Mai, Thailand, Mumbai, India
Rights
This content was provided by the Collins Memorial Library of the University of Puget Sound. Terms of use can be found here on the Sound Ideas : http://soundideas.pugetsound.edu/copyright.html.
Recommended Citation
DaCosta, Indigo, "In Search of “Healthy White:” How Whitening Products are Packaged and what that means for Global, National, and Gender Identities" (2018). Pac Rim Posters. 1.
https://soundideas.pugetsound.edu/pacrim_posters/1
Included in
Asian Studies Commons, Feminist, Gender, and Sexuality Studies Commons, Gender and Sexuality Commons, Tourism Commons